Lesson 13 - Utilizing Data Analytics (for Administrators)
Hello! and thanks for joining me today as we continue your training and take a look at data and analytics with Bevy. Your goal is to make your chapters and their memberships grow. It starts with your passion and your idea.
Growing chapters and memberships has two parts, one is consistency. Hosting events at the same time, same place, on the same day or date, and covering similar topics / themes is the first key to expanding membership.
The second, is to understand your community. Here, you have great help from Bevy’s Data Analytics capabilities.
Let’s look at the types of data you can get from Bevy. First, you can get Global data at an administrator level. Log into bevy, and go to the admin dashboard, and under analytics, you can see: The number of events hosted by your chapters, The number of chapters, The number of and growth of your membership, How many emails the chapters sent, As well as the number of visitors to your website.
Let’s zoom in and look at the second type of data, chapter data. In bevy, you’ll navigate to the chapter and analytics. Here you can see: The number of events in your chapter, The number and type of attendees, As well as when tickets were sold, or RSVPs were delivered.
Here in a moment, we’ll take a look at how you can cross reference this information. To understand your attendees means that you’ll likely need to ask them a few questions.
We looked briefly at forms in the event management section of your training, but let’s dig in and understand how you can use forms to collect data. As an administrator, you can create forms ahead of time for all of your chapters. The chapters can then add additional questions as they see fit. To ensure that certain questions are always answered, you as an administrator can lock certain form questions.
Let’s start with forms and form data from a chapter perspective. In Bevy, navigate to the chapter, and events. To create or edit forms, you want to navigate to your draft or live events. To review the data from an event, you’ll want to look at completed events. To edit or view form data, click into an event. Next click on the forms tab. We offer three types of forms, pre-event forms, post-event attendee surveys, and post-event chapter team surveys. We auto-collect basic information about a user as part of both the pre-order and post-event forms, including their first and last name, and their email address.
Here are some sample questions. You can use the X to delete questions, the cogwheel to edit questions, the copy button to duplicate questions, as well as the handle to change the order of the questions. When you click to add a new question, you’ll find many different question types. You can make questions required, and you can help your members by pre-filling them. When the data is collected, you can review it by clicking the analytics button. You will see the data from the question, and you can select time periods to view. You can also download a CSV file for other uses. You’ll have a similar view as an administrator. If you compare the admin view to the chapter view, you’ll also now have a button to lock the question under the settings. By locking the question, you will ensure that it is always included throughout your chapters.
In addition to survey, or form data as we call it, you can review email data. From the chapter or administrator view, navigate to emails. Here you can see all of the emails sent to your members.
You can filter by event or by status. Email data is very powerful - for each email you can see the number of opens, clicks, deliveries, and unsubscribed.
Further Analytics - From Bevy, you can download CSV files, You can see download CSV options from both the administrator and chapter level as well. When you download a CSV, you’ll have access to additional data. This is when you can start to cross reference data and really understand your community. CSV files can be opened in Google sheets, Excel, Numbers, and many other data analytics softwares. Here’s an interesting example. By combining data of when tickets were sold or RSVPd to when emails were sent and their subjects, you can learn a lot more about your community. From CSV files, you can also make charts in regards to who attended an event and from where in the world they attended.
Consistency and understanding are keys to event growth. By combining global data, chapter data, event data, and email data, you will learn a lot more about your chapters and your members - growing your community from this, to this.
And that wraps up our lesson on how Bevy can help you answer those hard questions and make great decisions for both your community and your business with Bevy Analytics. If you have any questions, please reach out to us at Help@Bevy.com and we’ll be glad to answer them for you! See you in another lesson!