Marketing Your Event
Building your audience is something that takes constant effort combined with plenty of time. There are a lot of ways to raise awareness, but what works best for your area is a code you will have to crack. Some ideas to start you off:
- Send personal invites to people. Especially in the early days, you’re curating the right people to build the foundation of your community. You can make people feel special by personally inviting them, and you can make sure the right people are in the room. Send out 20 personal invites and see how many of them RSVP.
- Host your event at a co-working space since then people can literally just stay (reduces travel friction: they skip traffic and get dinner).
- Research other communities, organizations and influencers who reach your target audience, reach out and see if they’ll help promote your event.
- Find every business event calendar in town and post your event each month (Startup Digest, Biz Journal, local papers, local tech associations, etc.).
- Create a post and share it in every relevant Facebook Group, Slack group/channel, and any other online community you are a part of. Give your friends a free ticket if they promote it for you. Offer the admins of those groups a free ticket or personal invite.
- Ask your speaker and sponsors to promote to their circles. Always tag them on social media, too, to get more exposure. Make it really easy for them to RT and share.
- Make sure each month’s speaker inspires your outreach; whatever the category or expertise your upcoming speaker has can create a fresh way for you to look for local community professionals who might find that speaker especially interesting. Get on their website, find their email and send them a personal invite.
- Send newsletters through the Bevy dashboard to the members of your chapters
- Have active social media pages for your chapter
- At your event, if you already have your next one planned, you can immediately promote it and start driving RSVPs with the current attendees.
- Ask your attendees who else they think should be in the room in future events, and ask them to invite them. Or ask them for their email so you can send the invite on their behalf. Lean on your community members to help bring in more people.